Hunger Heroes Caricature
Logo and caricature design
Brief
Hunger Heroes is a campaign started by the Community Food Bank of Southern Arizona located in Tuscan, Arizona to get the youth involved in helping in the community. Since Hunger Heroes is about children becoming food heroes I felt making the "H" a superhero emblem drew in on the superhero feel. By creating characters to pair with the logo I wanted to draw a closer connection to children. A Hunger Hero is an everyday child so I really wanted to appeal to all children so I created children both of a different race.
Role
Brand Strategy
Brand Identity
Creative Direction
Illustration
Company
Community Food Bank of Southern Arizona
