3 Pros Caricature
Brand Identity for Client
Brief
Contractor Nation's dealer, 3 Pros, was in need of rebranding. As part of the rebranding they felt it fitting to include a caricature of the 3 owners as the face of the brand to serve in addition to their logo. The owners did not feel comfortable having actual photos of themselves as the brand so we introduced the idea of caricatures of them. This provided a memorable element to their branding that successfully accommodated the owner's needs.
Role
Brand Strategy
Creative Direction
Illustration
Company
3 Pros
