Impact Logo
Logo for Contractor Nation's 2017 Convention
Brief
Every year Contractor Nation has an annual convention. In 2017, CN wanted to base their theme off of a word. The word they chose was "Impact". The slice in impact is to give emphasis on act. As part of Contractor Nation's campaign for convention, they wanted to get their dealers involved in the community. I felt red and black signify boldness and action which puts emphasis on the word. Below are some photos of different design elements the creative team worked on for convention.
Role
Brand Strategy
Creative Direction
Identity Design
Company
Contractor Nation
